South Asian Women TV


Why South Asian women TV?

There are several studies that indicate the impact of TV on women in the developing countries.


Effects of television programmes in empowering rural women*
Department of Mass Communication and Journalism – Karnatak University, Dharwad-580 003, India.

Article about TV making a difference

How TV is empowering the women of India. – Slate Magazine

Cable TV raises status of women in India

There are studies available of TV empowering Philippines, Mexican and African women.

Most South Asian women prefer TV over reading and other media.

Perhaps, being house wives and running their house hold allows easier access to TV.

Vast majority of sitcoms in Bollywood and Lollywood  promote the following topics:

  • Helplessness of women
  • Women against women
  • Depressing sitcoms with no hope
  • Sad music
  • Conflict, conflict and some more conflict
  • Drama

There is a small number of shows that empower women including yoga, cooking shows and health related issues.

Over all current South Asian TV offers escape, fantasy and idealism that does not exist in real life.

However, there is evidence of ‘Television soaps play a role in empowering women’ in India.

This is an open dialogue and please feel free to contribute to this blog: Why South Asian women TV?

Selection Criteria:
In our programming, we want to stay away from negative media, news, sad movies or music, romance, dramas, men bashing, victim hood, religion, politics, countries, ethnic background and languages. Although, we cannot eliminate these factors completely, our core purpose is to build from the positive.

Program submission guidelines are to support our mission:
Our mission is to inspireempower and educate to help improve lives of South Asian Women. We are more powerful as consumers, daughters, wives, mothers and educators than we realize. As the saying goes that “you are what you eat” , so by that same token “you become what you focus on, see, and hear.” Our purpose is to bring what is purebeautiful and amazing about our women. Celebrating women’s inner power, beauty and ability. When we are healthyhappy andempowered, our families including husbands and children would also experience positive changes. Emphasize our strengths, reduce our weaknesses and improve our life management skills through the following:

  • Appearance: beauty, care of brown skin tips and dress for success
  • Build your own power: confidence, support and money making (Saving & Investing)
  • Health: enjoyment, depression, stress management & weight loss
  • Home management skills: organizing, cleaning and healthy cooking
  • Relationship management: spouse, parenting & relatives
  • Online virtual classes (life management skills including language)
  • Dealing with the negatives: addictions, abuse and negative habits

Please submit programming through:


We will get back to you within 48 hours

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